Thursday, July 1, 2010


14 Ways to green the military fashion trend - by Jasmin Malik Chua (03/24/10)
Published on Ecouterre
Accidently found this article and was so surprised see my design on the list :)) YEEE!!

Ecouterre is a website devoted to the future of sustainable fashion design. They’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Their mission: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.

In September 2009, Jill Fehrenbacher, founder of sustainable-design website, launched Ecouterre to dispel any disparaging stereotypes that still cling to the concept of eco-fashion (hemp ponchos, anyone?), while highlighting innovations in fiber technology that will help pave the way for designers and manufacturers to embrace sustainable materials and processes.

Her goal with Ecouterre: To get both designers and consumers to start taking the issue of sustainability in clothing design more seriously. Frustrated by constant criticism for her fashion-design coverage from hardcore greenies and eco-snobs who dismiss the impact that clothing design has on our planet, Jill was compelled to launch a site dedicated exclusively to eco-fashion to raise awareness of these issues.


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