It is so hot here, that my mind is simply blank.



In September 2009, Jill Fehrenbacher, founder of sustainable-design website Inhabitat.com, launched Ecouterre to dispel any disparaging stereotypes that still cling to the concept of eco-fashion (hemp ponchos, anyone?), while highlighting innovations in fiber technology that will help pave the way for designers and manufacturers to embrace sustainable materials and processes.
Her goal with Ecouterre: To get both designers and consumers to start taking the issue of sustainability in clothing design more seriously. Frustrated by constant criticism for her fashion-design coverage from hardcore greenies and eco-snobs who dismiss the impact that clothing design has on our planet, Jill was compelled to launch a site dedicated exclusively to eco-fashion to raise awareness of these issues.
...WoW...